Blog: Unleash your inner beast

I’ve got alot of time on my hands at the moment, like a shit load.

I just arrived in Mammoth Mountain, California after a 5-hour drive leaving at 4.30am.

Leaving Los Angeles in the dark was an issue, I realised I probably need to get my eyes checked after struggling to make out cars 20m in front of me.

Don’t worry, I pulled over and waited for some light.

The questions I kept pondering on the drive were:

1. How can I improve the value for the Helix Gym members?

2. How can I solve their problems?

3. How can I improve their results?

At the end of the day, the member needs to take personal responsibility for their own progress.

You can lead a horse to water, but you can’t make it drink.

I could add all the value in the world.

I could give them the exact process to unleash their best ever performance.

But at the end of the day they’re going to need to commit to the process.

Without commitment the inner beast won’t come out.

Generally we do really well with attracting committed people.

The price-point is a massive deterrent to someone that isn’t going to show up.

“Its expensive”

Yeah it is, if you don’t show up.

If you do, you’ll get in the best shape of your life physically and mentally.

Everyone is training to get results and thats good.

We get results.

The investment matches the level of commitment.

We’ve got a 95% attendance rate, regular commercial gyms float between 20-30%.

A $9 per week membership of a $39 per week membership are different propositions.

Who is more likely to get results?

The person who’s more invested.

Not getting results? Maybe you need to put something on the line.