Why You Need Buy In For Life

I’ve been hanging out at Deuce Gym in Venice, CA.

They’ve got good coaches and alot of them, they pride themselves on that.

Why? How ? Have they cracked the code?

Its not uncommon to find a good coach or two in a gym but the whole team is rare, you usually get some duds.

I spent some time with the owner today Logan and I asked about the staffing situation.

To be a coach there you need to be a paid member for 3 months and then do a 6 month coaches prep course.

That’s a minimum of 9 months of BUY IN before you get the chance to gain employment.

This would weed out the bullshit.

You can’t just walk off the street and become a coach because you’ve got a massive squat.

Can you think of a situation in life where you really had to earn what you wanted? How much did you value that?

Can you also think of a situation in life where the opposite is true? You were just given something and it had little value.

It makes me think of my current coaches at Helix, Tayler and Cam.

They’ve both put the work in to earn their positions and they’re both great in their own way.

They give a fuck, they’ve got buy in.

Don’t underestimate the power of taking a journey to the outcome, the beauty is in that.

Earn your spot.